Relevant and leading-edge courses
Digital Marketing
Digital marketing is an umbrella term for all online marketing efforts by a brand. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. The reality is, people spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be.
Marketing has always been about connecting with the audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time on the internet.
Future Career Options
| Analytics Manager | Content Marketing or Content Manager | CRM and Email marketing Manager | Digital Agency Account Manager |
| Sales Director | Copywriter | Digital Marketing Manager and Web Manager | Ecommerce Manager |
| PPC Search Manager | Search Manager / SEO Manager | Social Media Manager or Community Manager | Web Developer and Web Designer |
*Please note that this list is not exhaustive
About the Course
This course, composed of nationally accredited competencies,
will equip you with the knowledge and skills required to perform
a range of digital marketing tasks including:
- Review and evaluate existing business marketing strategies and identify new social media marketing opportunities.
- Analyse and interpret an organisation’s vision, mission, values and objectives, and effectively apply this to the social media marketing strategy.
- Research global social media marketing case studies and emerging trends.
- Understand the benefits and evaluate a range of social media networks and platforms for utilisation by a business or organisation.
- Engage resources to develop effective social media marketing strategies and detailed implementation plans.
Universities that offer courses
For detailed information kindly visit the respective college website.
- Diploma
